Sometimes the power of Reddit can backfire on you in a very bad way. When a post there directed readers to check out a mysterious tumblr page called acuriousfind.tumblr.com, the sleuths of reddit went to work. On this tumblr, the author claims to have won a chest at auction with a ton of curious artifacts including: strange training videos of children talking about killing people, a handgun, a host of crude paintings, and a karaoke set.
Well, turns out the tumblr page and reddit post came from the marketing team for the upcoming indie thriller Partisan. Redditors quickly deduced that the quality of the videos seemed suspicious and purposely dated.
This is fake.
First of all, it’s a tumblr and youtube made specifically for this “find”. I suspect if someone were truly interested in publishing his weird auction finds he would have a history of content.
Second, there’s too much information here. The Pictures, the mask, the “score” chart. It all attempts to paint a picture in broad strokes that’s just conveniently vague enough. No one would keep such evidence all located in one place for someone to just happen to find. It’s almost like someone found a briefcase filled with horror movie tropes.
Third of all, the footage is far too clean for tape, especially for one that would be that old. The sound is also far too clean and crisp with no distortion or tape noise. The compositing of the text is also very clear and looks antialiased with no chromatic abberation.
Fourth, very few people back in the day would’ve had access or the skills and equipment to produce and edit this. Yet the drop shadow and text coloration looks “90s” cheesy, that says to me someone knows what they’re doing and is trying too hard to look like they dont. The initial image of the little kid sitting close up while the older kid loading and chambering is trying to be as shocking as possible and clearly wants to keep you watching.
Lastly, with all the high production quality for such old video, they only bothered to record and edit 57 seconds? How convenient.
Everything about this just reeks of viral marketing.
You’ll notice in the trailer below the gold mic and purple chord (also shown in our featured image) is the same as the one from the chest’s contents. The film also deals with training children to act as soldiers, which obviously ties into the theme of the mysterious videos found in the box.
Although viral marketing is a bit played out, I still really like Vincent Cassel and the film looks pretty intriguing. I would have seen it anyways, mysterious tumblr page or not.